What it is, and who named it
Daniel Kahneman and Amos Tversky named the planning fallacy in 1979, observing that people predict task durations from an idealised inner script of the work while systematically ignoring how long comparable work has actually taken, including their own. The definitive demonstration came in 1994 from Roger Buehler, Dale Griffin and Michael Ross, who asked honours students to predict their thesis completion dates: the average estimate was 33.9 days, the average reality 55.5, and fewer than half finished even by the date they had been asked to name with 99 percent certainty. The bias is not naivety; the same students could predict their friends' overruns accurately. It is a first-person illusion.