What changed
For the past year asambl has been invite-only: a waitlist, Friday invite waves, and a beta key. That is over. The download is open, the trial starts the first time you plan a week, and nothing converts automatically: when the 21 days end, you decide whether the weeks earned it.
Pricing is one plan with everything in it: $15 a month, or $135 a year, which works out at three months free. In pounds that is £11 and £99; in euros €13 and €117. There is no feature-gated tier and no per-seat arithmetic, because a life is not a team.