Why the free evening never arrives
Most people who say they want to read more are waiting for a certain kind of evening: unhurried, undemanding, long enough to sink into. That evening is rare in a full life, and when it does arrive, it rarely goes to the book. By eight o'clock the decision is being made by tiredness, and tiredness picks the path of least resistance, which is the phone. The desire to read is real. What is missing is not desire but a default: a time the book happens without being chosen each night from scratch.
So the fix is unglamorous: stop planning for the reader you are on holiday, and plan for the person you are on a wet Tuesday. That person has twenty minutes and a phone within reach. Give them a named slot, a book already chosen, and as little friction as possible, and they will read. Ask them to summon a free evening, and they will scroll.
